February 22, 2024

Meet The Founder That Sold His Business For $30M in 48 Days

Heard a business story the other day that blew me away. Here it is…

This is Nikita Bier. He tried creating viral apps for years.

Between 2010 and 2017, he launched 14 apps.

All of them failed.

And he had just 60 days of cash left.

Back in the brainstorming tank, he had an idea that would change everything.

An app that allows users to anonymously complement their friends.

It instantly went viral.

In 9 weeks, they racked up over 5 million downloads and 2.5 million DAUs.

What's the secret?

Nikita tapped into the power of natural curiosity.

When you get a text that says, “A person complimented you on your smile, download the app to see who it is.” You are naturally curious to learn who it is and share with others.

And just 48 days after launch, Facebook acquired the app for $30M in 2017.

If you want more of these stories, let me know here.

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